2017 marked a significant year in the world of horology, and Rolex, the undisputed king of luxury watches, was no exception. While pinpointing exact prices from 2017 for every single model is impossible without access to a comprehensive, archived price list from that specific year (which is rarely publicly available), we can examine the market trends, popular models, and price ranges to paint a picture of Rolex pricing during that period. This article will delve into the landscape of Rolex prices in 2017, comparing it to current market values and offering insights into the factors that influence Rolex's enduring value. We'll also touch upon regional variations and explore the average cost of a Rolex, both then and now.
The Rolex Landscape of 2017: A Year in Review
As Paul Altieri’s article, "Our Favorite Rolex Watches of 2017," alluded to, the year was marked by a continued rise in Rolex's popularity and, consequently, its prices. While specific numerical data for every model remains elusive, we can rely on general market trends and expert opinions from the time to understand the pricing structure. The categories below will help structure our understanding:
Rolex Under $5,000 (2017): In 2017, finding a new Rolex under $5,000 was a challenging feat. This price range primarily included pre-owned models or potentially some entry-level Oyster Perpetual models with simpler designs and movements. The condition, rarity, and specific features of the pre-owned watches significantly impacted their price. Today, even finding pre-owned models within this price bracket is increasingly difficult due to the brand's overall price appreciation.
Rolex Under $10,000 (2017): This price range offered a broader selection in 2017, encompassing more diverse models within the Oyster Perpetual line and possibly some entry-level Datejust variations. However, even within this range, buyers would likely have been looking at pre-owned pieces or models with less desirable features or less popular materials. The sought-after stainless steel sports models, like the Submariner, GMT-Master II, and Daytona, would have significantly exceeded this price point.
Our Favorite Rolex Watches of 2017 (and their inferred price range): Without the specific article, we can only speculate on the models Altieri might have highlighted. However, popular choices likely included:
* Submariner: A perennial favorite, the Submariner would have commanded a price well above $10,000 in 2017, depending on the specific reference number and features.
* GMT-Master II: Another highly sought-after sports model, the GMT-Master II, especially in popular bicolor configurations, would have carried a similar price tag to the Submariner.
* Datejust: This classic dress watch would have been available in various price points, depending on the materials (gold, steel, two-tone), complications, and dial variations. Prices likely ranged from above $5,000 to well over $10,000.
* Day-Date: The prestigious Day-Date, often referred to as the "President," would have significantly exceeded $10,000 due to its use of precious metals and its status as a flagship model.
Understanding the Factors Influencing Rolex Prices (Then and Now):
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